Monday, March 10, 2014

Purchasing Promotional Products-A Guide to Savings



How to buy and when to order.
For many schools and companies the purchase of promotional items is like clockwork. That is given there is a budget set aside for this product line. First we should consider why the purchase is being made. In a school it could be something as simple as teacher appreciation day and for a business it might be basic advertising. Whatever the case the process will be the same.
The first things you should know before you call a company is to determine what the budget is and know when you will need to have the final product. Obviously the more time you have the better but there are times when the time frame is shorter than you anticipated. Not to worry because  there are plenty of products to choose from.
You will also need to have some camera ready artwork. Below you will see the formats most companies will accept.
Embroidery
For already digitized files, we require Tajima DST files. If digitizing services are required, please send in art in the acceptable file formats listed below for the other methods.
Photoreal/Epoxy DomesPromotional Items
Please submit artwork in Adobe Illustrator vector format. Convert all text to outlines. If a placed/imported Adobe Photoshop type image is necessary, that original file should be included. The Photoshop file (TIF or JPG) should be at least 300 dpi resolution or higher and the art to size.
For Vector Artwork
Adobe Illustrator EPS, AI, or PDF files.
We also accept Corel Draw CDR.
Please be sure convert all fonts to outlines or paths.
Note: Microsoft Office programs (Microsoft Word, Microsoft Power Point, Excel, etc.) are not graphics programs and will not be recognized through art acceptance process.
If you have never had to make a purchase before and do not know what artwork you have you can always contact the company you are working with to get your questions answered. A good way to tell if you have the correct file type is to zoom in on the picture. If the art does not get all pixelated then you are good to go It should also be noted that there are hundreds of thousands of products to choose from. A little advice is to have a good idea of what you want before you start looking at catalogs. This can really help keep you from becoming overwhelmed.
Save Some Money
OK, you want to know how you can save some money? Here is the secrete that they do not want you to know. The margin of profit is really high and there really is a lot of competition. If you do not know this then you have no way to bargain. Now we can look at the charges that are associated with the purchase. You may see some or all of these charges on your quote.
The Set Up Fee
The set up fee is what they charge so the equipment can be calibrated to your specs. If you are getting a screen print done then the cost covers the prep work associated with your product. You will also see this charge for the following:
Embroidery
Additional Colors
Re-orders
Here is a little more info on the charges…
Under/Overs
During the imprinting process, products may be discarded that do not meet our factories' high standards. Some factories run extras to be sure to have enough properly imprinted pieces to fill the order. We invoice for the exact quantity shipped. Usually the range is between 5% under and 5% over, but for certain products it can be 10% or higher. Empire will adjust your invoice or credit your account or charge card after your order ships for the exact quantity shipped to you. Please be sure to order a large enough quantity so that if there is an under shipment, you will have enough products for your program.
Packaging Requirements
Gift boxes, mailers, gift wrapping and other special packaging options are available.
 PMS Matches (Color Match)
PMS match charges apply each time the order is produced. PMS matching charges generally range from $35.00 to $75.00. Since we are printing on many different types of surfaces (canvas, plastic, rubber, etc.) and on many different surface colors (black, yellow, orange, etc.) exact PMS matches are not guaranteed.
Art Charges
If your artwork requires revision to make it suitable for reproduction, artwork charges are billed at $45.00 per hour. If that is necessary, we will let you know before proceeding.
Imprint Charges
Imprint methods other than the standard process listed for that item may usually incur additional charges.
Copy Changes
Imprint changes within a production run are available.
Ink Changes
Imprint color changes within a production run are available.
Drop Shipments
Empire can ship your order to more than one location. Please call for additional charges.
Split Shipments
If you wish to schedule shipment of your order over a specified time period.
Rush Service
For orders that need to be shipped in shorter than the listed production time.
Shipping Costs
This will vary from company to company.
You should try to get any additional charges waived if you can. Some of them really may not be needed. Another charge to look at is the item cost. You will see on most items that there are 3 price lines based on the quantity of the product. It never hurts to ask if you can get next line pricing.
Also remember that every product you order in addition to the first will have the same steps needed.
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Thursday, January 30, 2014

Compatible Ink and Toner- The Reality of The Switch From OEM


About 3 quarts of oil go into the standard laser toner cartridge


Oil
We all have our hands in it

With the current climate here in California in regards to our financial stability we try and balance our ecological responsibilty. With the office supply industry this resulted in an increase in demand for "green products". In fact the State of California is a big advocate of the green movement. They have mandates for the amount of recycle product they purchase. Sadly, few purchasers take advantage of the value compatible toner cartridges offer.

MSE HP LaserJet 4200 Compatible Toner Cartridge

Most of the effort goes into the paper side of the supplies. The unfortunate realization is that the costs are not as competetive and in fact more expensive in some cases. Few people are willing to make the jump to compatibles because there has been a load of negative campaigning against them. Many times I would learn thet the resistance is coming from a tech that was told not to use compatibles in the machine. They are lead to believe that the after market cartridge causaed the issue. This sometimes results in a company being misinformed into believing that they are voiding a warranty. This is not legal. The use of a compatible toner cartridge cannot void the warranty. Federal law protects the consumer on this with the Magnuson-Moss Warranty Act.

So what to do? Well, lucky for you I have some information you can use. Here are some things to consider when looking at compatible toner cartridges.


  1. What is the project? This is something that never really gets considred. In most typical office situations the paper you are printed will be filed, used in reporting then filed, or read and tossed in the trash.
  2. How old is the machine? The newer the machine the younger the compatible tech is. Also, availabilty could be an issue as well.
  3. Warranty info. Does the company you work with stand behind their cartridge?

If you plan it out right and your company has that kind of volume just making the swith on a single printer model can save thousands per year.In fact savings of up to 40% or more can be realized.You should really explore the price ranges out there and work with the people you trust. Believe me they will want to work with you on this because their is a nice profit margin.

As always, dont be afraid to ask. Remember you are the customer!

Up next........How to purchase promotional items. Another inside scoop!

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